KEY INGREDIENTS
Where Swiss science meets sensorial design. Each formula crafted with precision, purity, and intention.
HYDROXYAPATITE
Formulated with 5% n-HAp from nanoXIM•CarePowder, a high-purity form of hydroxyapatite.
PEARL POWDER
Rich in minerals, it polishes and brightens, an ancient beauty secret reimagined.
GLYCERIN
A plant-derived humectant that helps maintain lasting hydration and a smooth, comfortable finish.
Cetylpyridinium Chloride
A gentle yet effective antibacterial active that helps support oral hygiene and lasting freshness.
SPEARMINT LEAF OIL
Refreshes breath with a soft, herbaceous coolness and supports a balanced oral microbiome.
CARVONE
Plant-derived Carvone enhances the mint profile with subtle sweetness and clarity.
FULL INGREDIENT LIST
Water
The foundation of the formula, creating a smooth base for our active ingredients.
Sorbitol
A sugar alcohol that lends a soft sweetness while helping maintain texture and moisture.
Hydrated Silica
A gentle polishing mineral that refines the surface of teeth for a smoother feel.
Hydroxyapatite
A bioactive mineral, our toothpaste features the only nano-hydroxyapatite officially recognized by European authorities SCCS as safe for use in oral care. It enhances the appearance of enamel with a luminous, polished finish bringing refinement to the everyday ritual.
PVP (Polyvinylpyrrolidone)
Helps evenly disperse ingredients, ensuring a consistent, luxurious texture.
PEG-12
Contributes to a silky feel and balanced formulation.
Betaine
A naturally derived compound that supports comfort and hydration within the mouth.
Cellulose Gum
Provides structure and a creamy texture to the paste.
Sodium Lauryl Sulfate
A cleansing agent that helps lift away impurities and ensures the formula spreads evenly.
Menthol
Creates a subtle, refreshing sensation for a clean finish without harshness.
Spearmint Leaf Oil
Imparts a delicate herbal freshness, balancing clarity with softness.
Pearl Extract
Historically prized for its natural radiance, lending a refined glow to the brushing experience.
Pearl Powder
Adds a touch of luster and gentle polish, inspired by centuries of beauty rituals.
Carvone
A naturally occurring compound with a soft, cool flavor nuance.
Citric Acid
Keeps the formula balanced and fresh.
Cocamidopropyl Betaine
Derived from coconut, it creates a creamy, foaming texture for sensorial pleasure.
Sodium Saccharin
A trace of sweetness that enhances taste balance without sugar.
Limonene
A natural aromatic component contributing to the refreshing profile.
Sodium Chloride
A mineral that helps maintain balance and stability in the formula.
Synthetic Fluorphlogopite
A mineral-based shimmering agent that refines texture and creates a luminous visual effect.
Titanium Dioxide
A mineral that lends natural opacity and a clean, white appearance to the paste.
Flavor
A delicate blend designed to awaken the senses with subtle freshness.
Tin Oxide
A mineral polishing agent that enhances smoothness and shine.
Water
The foundational element, delivering clarity and fluidity to the formula.
Glycerin
A plant-derived humectant that cushions the mouth with lasting hydration and a smooth, comforting feel.
PVP (Polyvinylpyrrolidone)
Ensures even dispersion of ingredients, contributing to a consistent, luxurious texture.
Poloxamer 407
A cleansing agent that gently lifts away impurities while supporting formula clarity.
Propylene Glycol
Helps maintain moisture balance and enhances the solubility of aromatic components.
Polysorbate 20
A gentle emulsifier that harmonizes oil-based ingredients for a smooth, uniform blend.
Sodium Benzoate
Preserves freshness and integrity, ensuring the formula remains pristine over time.
Sodium Phosphate & Disodium Phosphate Buffering agents that maintain pH balance and stability throughout the formula.
Sodium Saccharin
A trace of sweetness that enhances taste without the use of sugar.
Cetylpyridinium Chloride
A well-known oral care ingredient that helps support a clean, balanced mouthfeel.
Benzyl Alcohol
A mild preservative and aromatic component that contributes to formula longevity.
Spearmint Leaf Oil
Imparts a crisp herbal freshness, balancing clarity with softness.
Carvone
A naturally occurring compound that adds a cool, nuanced flavor profile.
Flavor
A curated blend designed to awaken the senses with subtle botanical and mint notes.
Limonene
A citrus-derived aromatic that brightens the overall sensory experience.
Linalool
Adds a soft floral nuance, rounding out the flavor with gentle complexity.
Menthol
Delivers a refreshing finish with a clean, cooling sensation. Never overpowering, always refined.
OUR STANDARDS
LEAPING BUNNY CERTIFIED
Certified cruelty-free under the Leaping Bunny Program, the globally recognized gold standard for animal-free testing.
CERTIFIED HALAL by HCS
Certified Halal by HCS Switzerland, meeting rigorous standards for purity and production.
SUSTAINABLE PACKAGING
Each material is thoughtfully selected, from FSC-certified paper to European glass and aluminum.