Certified cruelty-free under the Leaping Bunny Program and Halal by HCS, our products embody Swiss precision, transparency, and ingredient integrity.

Leaping Bunny Certified

Certified Halal by HCS
Science-Led Formulation
Made in Switzerland
No. This toothpaste contains pure pearl powder and pearl extract, traditional ingredients valued for their mineral content and gentle polishing properties. While not vegan, the formulation is cruelty-free and Halal certified.
The formula 5% Nano-Hydroxyapatite (from NanoXIM CarePowder™), a biomimetic mineral in pure powder form that helps support enamel strength and surface smoothness.
It is fluoride-free, using hydroxyapatite in place of fluoride to help promote enamel clarity while maintaining a gentle, non-abrasive feel.
Yes. The formula has a measured RDA of 52, placing it in the low-abrasive range. With 5% nano-hydroxyapatite and pearl powder, it helps support enamel strength and smoothness while remaining gentle enough for daily use and sensitive teeth.
The formula has a soft, creamy texture with a subtle shimmer. It foams lightly, creating a smooth, polished feel rather than a dense lather. Presented in a decorative aluminum tube, it turns a daily act into a moment of design and care. Refined, tactile, and quietly indulgent.
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