The Rise of Refined Oral Care
BEAUTY EDITION
A NEW STANDARD IN BEAUTY & WELLNESS
FROM NECESSITY TO RITUAL
There was a time when oral care lived behind closed doors; hidden in drawers, rushed through, forgotten the moment it was done.
Today, the standards are evolving.
Refined oral care has emerged as an extension of the modern beauty routine. No longer separate from skincare or fragrance, but a seamless part of how we prepare and present ourselves to the world. It’s a shift not only in product design, but in mindset. Daily brushing is no longer just about prevention; it’s about presence. About starting and ending each day with intention.
A CLEANER STANDARD
Refinement begins with what’s inside. At the heart of this evolution is a growing desire for formulations that are both effective and free from compromise. There is a growing shift towards fluoride-free toothpaste. Once seen as an alternative to standard fluoride oral care products, is now a benchmark of modern oral wellness.
At Akla, we use a 5% concentration of pure powder nano-hydroxyapatite, the mineral that makes up our tooth enamel, to strengthen, remineralize, and gently whiten. Paired with pearl powder, a time-honored beauty ingredient known for its radiance and mineral richness, our formulations elevate care into experience.
This is more than clean beauty. It’s science aligned with nature, powered by ingredients that support the body, not override it.
Explore our fluoride-free toothpaste made with ingredients designed for both beauty and efficacy.
DESIGN AS A GESTURE OF CARE
In a world where what we display says as much as what we use, oral care deserves to be seen alongside skincare, cosmetics, and fragrance. Refined design is no longer optional, it’s essential.
Glass bottles made in Italy. Recyclable aluminum tubes made in Germany. A monogrammed seal, a whisper of metallic foil, a moment of weight in the hand. These choices are not ornamental, they’re architectural. From the moment of contact, the feel of cool aluminum against the hand, the weight of a metal cast cap, the milk white glass, and the aromas rising to meet the senses. They bring ceremony to the everyday.
Because when something is beautiful, we don’t hide it. We use it with reverence.
"A pretty smile is more important than a pretty dress."
- ELIZABETH GASKELL
A NEW EXPRESSION OF BEAUTY
Oral care is no longer the afterthought of the beauty cabinet. It’s the beginning. The final touch. The quiet luxury of doing something for yourself, every single day.
With the rise of fluoride-free, ingredient-conscious, aesthetically elevated formulations, oral wellness is being redefined, not as a category apart, but as a pillar of modern beauty and self-care.
At Akla, we believe that refinement lives in the details. In the ritual. In the care you take with even the most familiar of gestures.
This is oral care, reimagined.
